UCLA ESPORTS

As Graphic Design Director of UCLA Esports, I co-lead the design team alongside Kat, working with our small group of five to shape the visual identity of UCLA Esports. From social media graphics to seasonal event campaigns, we collaborate closely with the marketing team to bring ideas to life across digital platforms.

ROLE

Graphic Design Director

TOOLS

Photoshop

Figma

After Effects

Photoshop, Illustrator, After Effects

TEAM

Marketing Director Ivan T.
Graphic Design Directors Katherine W., Ella Chen
Design Interns Jose C., Taylor C., Sarah S.

TEAM REVEALS

This layout was designed by me in Photoshop with gradient maps. For certain teams I did animations, where I drew boils of the scribbles in Photoshop then imported it into AE to overlay a texture and animate text.

TOURNAMENT GRAPHICS

For UCEI, the inter UC-college tournament. I was tasked with redesigning the templates for invitational announcements pictured above. I made around 10 variations of these. Other design requests I fulfilled included broadcast assets (see the broadcast project under MOTION for more details) and a template to display the winning school of each game.

old vs. new

screenshot from animated "Be Right Back" screen (left) and champion graphic (right)

screenshot from animated "Be Right Back" screen (TOP) and champion graphic (BOTTOM)

event poster (left) and prints for photobooth props (right)

event poster (TOP) and prints for photobooth props (BOTTOM)

TOURNAMENT GRAPHICS

old vs. new

screenshot from animated "Be Right Back" screen (left) and champion graphic (right)

event poster (left) and prints for photobooth props (right)

🤔 WHAT I LEARNED

That I love doing a bit of everything! As Graphic Design Director, I got to bounce between social media graphics, motion graphics, and even 3D modelling—but pairing that with my part-time role as a Student Esports Coordinator means I'm also dipping into logistics, event planning (see my project page on GEEX), and a whole lot of problem-solving.

Somehow, that mix clicked for me. I realized I’m happiest when I’m juggling creative work and hands-on coordination, especially in a space as dynamic and community-driven as esports.

🖼️ GALLERY