GEEX

ONGOING

ROLES

Graphic Design, Branding

CATEGORY

Work / Community / Personal

TOOLS

Illustrator, Photoshop, Figma

TEAM

Esports Director Sunny Yen

Marketing Nelson Lee

Logistics Julianna Dy, Kaela Guzman

Broadcast Aaron Zhang, Sydney Tanimitsu, Ethan Lim

Design Yeon Nam, Ella Chen

Photo Video Wendy Tong

GEEX

ONGOING

ROLES

Graphic Design, Branding

CATEGORY

Work / Community / Personal

TOOLS

Illustrator, Photoshop, Figma

TEAM

Esports Director Sunny Yen

Marketing Nelson Lee

Logistics Julianna Dy, Kaela Guzman

Broadcast Aaron Zhang, Sydney Tanimitsu, Ethan Lim

Design Yeon Nam, Ella Chen

Photo Video Wendy Tong

GEEX

ONGOING

ROLES

Graphic Design, Branding

CATEGORY

Work / Community / Personal

TOOLS

Illustrator, Photoshop, Figma

TEAM

Esports Director Sunny Yen

Marketing Nelson Lee

Logistics Julianna Dy, Kaela Guzman

Broadcast Aaron Zhang, Sydney Tanimitsu, Ethan Lim

Design Yeon Nam, Ella Chen

Photo Video Wendy Tong

GEEX

ONGOING

ROLES

Graphic Design, Branding

CATEGORY

Work / Community / Personal

TOOLS

Illustrator, Photoshop, Figma

TEAM

Esports Director Sunny Yen

Marketing Nelson Lee

Logistics Julianna Dy, Kaela Guzman

Broadcast Aaron Zhang, Sydney Tanimitsu, Ethan Lim

Design Yeon Nam, Ella Chen

Photo Video Wendy Tong

GEEX

ONGOING

ROLES

Graphic Design, Branding

CATEGORY

Work / Community / Personal

TOOLS

Illustrator, Photoshop, Figma

TEAM

Esports Director Sunny Yen

Marketing Nelson Lee

Logistics Julianna Dy, Kaela Guzman

Broadcast Aaron Zhang, Sydney Tanimitsu, Ethan Lim

Design Yeon Nam, Ella Chen

Photo Video Wendy Tong

🎯 OVERVIEW

GEEX will be an annual Gaming and Esports expo hosted by UCLA Recreation's Gaming program. Our team has been working on the first ever deployment of the event to present a fun weekend for gamers of all kinds to meet, win raffles, interact with special guests, and more!


I'm currently leading the branding and all visual content of GEEX, and have developed its logo, merch, and social media posts.

a-frame poster design + print

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DESIGN SYSTEM

(this page is still under construction! I'm filling it out with my process and details ASAP. in the meantime, the images are all below for viewing)

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LOGO DESIGN

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EVENT GRAPHICS

artist recruitment post
vinyl banner
shirt back designs

want to chat? me too! let's talk at

ellachen.g.ucla.edu

©Ella Chen 2025

want to chat? me too! let's talk at

ellachen.g.ucla.edu

©Ella Chen 2025

©Ella Chen 2025

want to chat? me too! let's talk at

ellachen.g.ucla.edu

©Ella Chen 2025