YOUNIVERSAL

YOUNIVERSAL

🎯 OVERVIEW

My very first project at the internship. Youniversal is a cosmetics brand owned by one of Outfront’s very own employees Halenna Torres, who wanted to promote the launch of her newest product, “Silk Lip Jellies”. Halenna had brought up how her logo was inconsistent across platforms, so along with a billboard design, I revamped it with a space theme to make it sleeker and play off of “universal".


The background was generated through experimentation with Adobe Firefly, the “Jellies” text was made in Illustrator, and the rest in Photoshop.

14' x 48' digital billboard in Berkeley, CA
original logo #1
original logo #2
my logo redesign

want to chat? me too! let's talk at

ellachen.g.ucla.edu

©Ella Chen 2025

©Ella Chen 2025

want to chat? me too! let's talk at

ellachen.g.ucla.edu

©Ella Chen 2025

want to chat? me too! let's talk at

ellachen.g.ucla.edu

©Ella Chen 2025